PAY PER
CLICK (PPC) ADVERTISING
Pay
per click (PPC) advertising is a concept first implemented by
Overture, Inc. (now part of Yahoo!). Over the last several
years it has become the key to a global multi-billion dollar
industry by successfully leveraging the interactivity of the Web
into a true pay-for-performance and just-in-time marketing
solution for advertisers of any size, industry &
geography. MORE TOPICS IN:
Computing
& Electronics
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