PAY PER CLICK (PPC) ADVERTISING

Pay per click (PPC) advertising is a concept first implemented by Overture, Inc. (now part of Yahoo!).  Over the last several years it has become the key to a global multi-billion dollar industry by successfully leveraging the interactivity of the Web into a true pay-for-performance and just-in-time marketing solution for advertisers of any size, industry & geography.  

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