To put it simply, good mortgage leads are the lifeblood of a growing mortgage business. Because a good pre-qualified mortgage lead can take much of the guesswork out the marketing process, you are able to free up valuable resources to focus on other aspects of your business.

You have several options available from cold calling prospects to broad demographic data collection, using low teaser rates, or traditional radio and TV ads. If you have the time and resources, generating mortgage leads using this method can be cost effective.

There are also a number of professional lead generation services that can provide you with qualified mortgage leads. A good mortgage lead generation service can help you to make sure each dollar spent is focused on your sales goals and objectives.

There are services that charge by the lead and provide mortgage lead data from a stock database. These leads can be very stale and you might waste time calling people who already have taken action. Other services run marketing campaigns and generate fresh leads that are sent to you daily. Still other lead generation services charge a flat monthly fee for access to leads they collect each day. The cost of the leads vary dramatically from vendor to vendor so you should shop around and test a number of sources to find out what works best for you.

MORE TOPICS IN: Your Business